Google Ads and Yelp have become the most popular places to search for local services, these 2 main platforms are making millions in profit from advertising but are far from providing reliable results. While Google has taken big steps to remove listings that not willing to pay them, Yelp’s platform is designed to profit and can hurt both consumers and legitimate businesses. Lets take a look at how Google and Yelp are difference from each other when it comes to connecting customers with the garage door repair companies.
Google Removes Fake Listings
Google is putting great efforts to get rid of fake listings on its platform. Their engineers are improving tools to spot and remove fake listings faster than ever and by February 2020, Google Maps had taken down 4 million fake listings and deleted 75 million fake reviews.
Manage Your Ads Budget Wisely
Yelp is and google Ads are platform that are more interested in generating profits rather than helping you to find honest services. Business owners can end up spending hundreds of dollars trying to get leads that don’t bring in any work. This happens because of the high competition in some categories making the cost per click on ads skyrocket and if they want to be seen on the platform they have to pay much more. On top of that it can be quite hard for users to tell the difference between paid ads and a regular search results because of how Yelp designs its website.
The Effects it has on Local Garage Door Repair Companies
When Google and Yelp dominate the local search results it can deeply affect small businesses like local garage door repair companies. Customers might be directed to big companies that are wiling to pay great money on ads and overshadow listings from reliable local providers. Some businesses may not be shown at all or get buried under dozens of ads which makes it much harder for them to get noticed and dramatically reduce their income.
