One of the most common tactics used in retail sales is “Bait and Switch”, where goods or services are advertised at low prices but when the salesman arrive to the customers they realize that the goods are not available or it is a different service that is needed, then the sleazy salesman put pressure on the customer to buying similar item or service which are often more expensive. This type of fraud has been around since 1617 when Zhang Yingyu wrote the book “The Book of Swindles” about such practices in China.
The Infamous Bait And Switch Tactics
For example when a garage door repair company who offers a dual garage door spring repair and replacement deal for $249, an offer that sounds too good to be true. When all costs are added up including advertising expenses, material costs, labor costs and technician compensation advertising companies barely makes any returns or profits from this deal. Despite this fact garage doors repair companies still advertise this deals online because they want to attract new customers and generate calls to keep their business running.
Google Ads Service Changes for Garage Door Companies
Google Ads users should be aware of these inflated repair bills as Google continues to generate growth by increasing advertising costs which are passed along onto consumers who use their services. Google spends millions on federal lobbying to limit regulation in order for them continue with their business without consequences. Too often businesses like Garage Doors Company fall victim to Google’s cunning search engine as they unwittingly pay money for interactions whether or not those interactions lead to actual purchases.
In conclusion
It is important for homeowners looking for garage door repair services to do proper research before settling on a particular company so that they can ensure they are getting a fair price rather than falling prey to unfair tactics such as Bait and Switch or paying more than necessary due Google Ad’s increased advertising cost scheme. By verifying contractor details through the CSLB website and following the advice given by the CSLB Hiring a Contractor page beforehand consumers will have better chances at avoiding potential scams or overcharges from fraudulent companies offering unrealistic deals and discounts online.
