Google and Yelp have become the most popular way to search for local services, these two platforms are far from when it comes to providing reliable results. Google has taken steps to remove listings that not willing to pay them. Yelp’s platform is designed to profit and can hurt both consumers and legitimate businesses. Lets take a look at how Google and Yelp are difference from each other when it comes to connecting customers with the garage door repair companies.
Google Removes Fake Listings
Google has been actively working on removing fake listings from its platform and developing algorithms that can identify them more easily. As of February 2020, Google Maps had taken down four million fake listings and removed 75 million reviews. The company is continuing to update its algorithm in order to catch black hat players who create fake pages or scam sites.
How Yelp Squeezes Your Budget
Yelp is not a platform that businesses or consumers should trust when looking for reputable service providers. Lead generators like Yelp are interested in generating profits rather than helping businesses or consumers to find honest services they need. Business owners could be charged hundreds or even thousands of dollars in order to chase leads that generate little to no business as a result. because the competition for certain categories drives up the price per click on ads, businesses would wind up paying more if they wanted visibility on the platform. Finally users may find it difficult to tell paid search results apart from organic ones because of how Yelp changes their website and creating a situation where both consumers and legitimate businesses lost.
The Effects on Local Businesses & Garage Door Repair Companies
Having Yelp on top of local search pages can have serious repercussions for small businesses such as garage door repair companies. Local traffic may be diverted towards the heavily advertised platform which means potential customers could end up missing out on offers from legitimate providers who aren’t seen by those searching online or either not being listed at all or having their listing drowned out by hundreds of paid adverts. This lead to decrease revenue for honest businesses and having them charge higher prices.